The Economist has Trouble with Fun
This provocative article in The Economist, Down with Fun, takes direct aim at empowerment, engagement and creativity, deriding them as “popular management fads of the moment”.
They write, “surveys show that only 20% of workers are “fully engaged with their job”. Even fewer are creative” with which few will argue.
They state that “as soon as fun becomes part of a corporate strategy it ceases to be fun and becomes its opposite—at best an empty shell and at worst a tiresome imposition”. Again, no argument with “compulsory ‘fun’”. It’s reminiscent of the “pieces of flair” scene in “Office Space“.
While The Economist is mostly correct, the danger lies in what is left out.
A glaring omission is that The Economist has removed “fun” from the context of corporate culture. Re-read the previous quote. They misunderstand culture as strategy.
In a purpose-based company with a strong corporate culture, the hiring, operations, markerting, customer service, and the “fun” environment are completely aligned, making the motivation intrinsic, not compulsory. This alignment leads to breakthrough products and breakthrough customer service, both of which lead to profits.
Clearly, there are “managers (who) hope that ‘fun’ will magically make workers more engaged and creative.”, but this is not proof that the premise of culture is wrong. While a Truth (capital “T”) is shown to be right by those who follow it, the converse, is untrue.
So what kind of “fun” does The Economist support? Heavy drinking, chain smoking, and workplace promiscuity. Hyperbole, perhaps, but it panders to our base motives. This more extreme “fun” ranges from mere self-destruction to socially and morally irresponsible behavior, adversely affects the lives of entire circles of people, and is clearly counter-productive. Surely we’ve learned something from Mad Men.
So what kind of “fun” is our ideal?
When empowerment, engagement and creativity all spring naturally from a carefully cultivated corporate mission, happily espoused by everyone starting with the CEO, through the management, to the employees. That, my friends, is something magical. It appears The Economist has never witnessed that magic – and it’s a shame.
