Creative Reaction

There’s been so much press on the iPad that we’ve avoided mentioning it at all, though we believe that even in version 1.0, it is already an important creative tool.

We see it’s greatest potential in situations where ideas can be directly transmitted from the brain, via the fingertips, onto the screen, without the need for mice, menus, or keyboards. Abstract ideas can be visualized without words getting in the way, and they can be visualized immediately. Those who mistake the iPad as “just a large iPhone/iPod Touch” miss the point that an iPad is faster than a computer, a feature that becomes all the more important when you are experiencing creative reaction.

Another important aspect of using an iPad is that you have only one task (application) in front of you at a time, encouraging you to focus.

In addition, to the degree a laptop is more portable than a desktop, an iPad is more portable than a laptop. You can quickly escape any non-productive environment (cubicles, anyone?) and relocate pretty much anywhere you like.

We recently read this account written by software developer Matt Legend Gemmel, who supports our premises. While his work differs slightly from that of a creative for hire, the parallels are obvious.

Managers, owners and IT departments, take notice!