Creative Reaction

This longer than usual 3-page article in BusinessWeek is aimed at management geeks, and applies to creative businesses only in a general way, yet it covers some very important issues.

Matching the Right People to the Right Jobs is just as critical to a company’s success as a great product or service. Sometimes employees are promoted into management even though they lack management skills. Sometimes businesses grow and it’s hard for managers to delegate their growing responsibilities. Sometimes the industries change. The article covers all of these cases, plus a few more, also discussing when it’s best to bring in outside consultants.