Creative Reaction

“When forced to work within a strict framework the imagination is taxed to its utmost - and will produce its richest ideas. Given total freedom the work is likely to sprawl.”
- T.S. Eliot

As tired as I am about “boxes” and “thinking” both in and outside of them, Think Inside a Self-Constructed Box an article on effective brainstorming by the folks at Behance is based on research and deserves mention. They offer the following “tips”, though I think they’re being modest; these are success ingredients:

1. Keep the brainstorming groups small (ideally four people or less).
2. Gather people from different backgrounds, experiences, and interests.
3. Ask questions to build context, a brief, and core values, all to ”frame” the discussion.
4. Have a singular goal. For multiple decisions, hold multiple specific sessions.
5. Leave the meeting with “Next Action” steps.

With the time pressures faced by creative businesses on a daily basis, we would all benefit from more effective brainstorming.

Pure schadenfreude. This tale of a well-meant, but poorly implemented idea is equally delightful and cringe-worthy. Paint Chips tells the story of the Esquire, “a building of high-end duplexes and spacious lofts”, where the “building’s board decreed that each floor would be allowed to choose the exterior colors of their doors, as well as each door’s jambs, lintel and sill.”

The building’s tenants are largely creative & intellectual types and no framework for the decision was mandated. At the time of writing, 16 months later, only one of the seven condo floors had reached consensus.

This well-written account has so many lessons, it’s simply too hard to pick one, though if I have to, it would be that constraints are a necessary and healthy component of creativity. Add your own in the comments.