Creative Reaction

Great post by Seth Godin yesterday on the difference between boring and remarkable.

Remarkable is a choice, involving risk, time and money. Choose any other path and boring happens by default. Excellent read.

And while you’re surfing, read Put a Dent in the Universe too.

“To truly be inspired for great work, you need to know that you’re making a difference. That you’re putting a meaningful dent in the universe. That you’re part of something that’s making a difference and that your role in that something is significant.”

If your company or business doesn’t exist to make a difference in the lives of your clients and in the lives of your employees, why do you bother?