What Kills Marketing Creativity
Seth Godin has a great post on The two things that kill marketing creativity. No point in summarizing – it’s short and to the point. Just read it and come back.
And, now some choices. How can we shape our workplaces to dispel fear? How can we foster imagination? Are we causing others to be afraid? Are we encouraging imagination or squashing it? We owe it to ourselves, our companies, and our employees to ask these questions on a regular basis. Jot them down somewhere.
