The Business of Creativity
14 May 2008
Harvard Business School Working Knowledge has an article today on creativity within business, featuring HBS professor Teresa Amabile, whose research we mentioned in September 2006.
The article largely focuses on the environment created by managers, and its effect on employees’ “inner work lives” - “thoughts, perceptions, emotions, and motivations”. This inner work life “directly influences creativity and other aspects of performance.”
Quoting professor Amabile, ”managers are not in tune with the inner work lives of their employees; nor do they appreciate how pervasive the effects of inner work life can be on performance.” Ouch.
So what should managers do? ”Support employees’ progress in their work every day. Set clear and meaningful goals for them; provide direct help, versus hindrance; offer adequate resources and time; respond to successes and failures by drawing on the experience as a learning opportunity, not just a moment to praise or reprimand; and establish a culture where people are treated with respect.”
There’s quite a list there; perhaps one thing to work on each day or week or month. Clearly, sharpening these skills is well worth the effort, as this kind of culture provides what may be the best work incentive available, “the desire to do something because (the employee) find(s) it deeply satisfying and personally challenging” which “inspires the highest levels of creativity, whether it’s in the arts, sciences, or business”
Lots of meat here. Digest it slowly.
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