Make Sure You Remove All the Brown M&Ms
Second Wind has an article this week on collaborative workspaces within ad agencies designed specifically for brainstorming, which apparently some have dubbed “think pods”.
“They needn’t be small enclosed cubbyholes; you simply need to carve out a corner where thinkers can retreat”, says the writer. “Help your creatives think by offering them objects, music and images that create visual, tactile, aural, olfactory and taste sensations” and then describes in great detail what these items might be. Read it yourself. For some reason it reminds me of a movie star’s green room requirements.
Personally, I’d like to see a set of Oblique Strategy cards included as well. What else should be included?
