Creative Reaction

I’ve had this bookmarked for quite some time and it’s a story I return to again and again. This NYT article, which came out ahead of a book by the same authors, chronicles Pixar’s unprecedented success. It’s a shame that it seems to have been published to ride the coattails of the big news story that Disney was to acquire Pixar; because it detracts from the main point. Pixar’s success is built upon a creative, even nurturing environment, collaboration, and long-term relationships. And at the center of it all – Pixar University – where everyone, “whether an animator, technician, production assistant, accountant, marketer or security guard is encouraged to devote up to four hours a week, every week, to his or her education”. It’s no wonder Pixar employees talk of working at Pixar for the next twenty-five years. Every creative business should aspire to this!