Creative Reaction

When you think of creativity resources, you may not immediately think of BusinessWeek. We were happy to discover this article on their website, which makes some excellent points.

A few points of interest:
•An environment where people feel safe to offer their ideas is of critical importance.
•Brainstorming is of little use unless it leads to *doing*.
•Brainstorming is a skill which is developed over time.
•Participants should have time to brainstorm individually before and after the session.

Read the article…