Last May, in Walt Disney Had Three Heads, we looked at a post discussing success in both creativity and commerce. This week I came across another such exploration where the whole “heads” analogy breaks down and where “personality traits” or “roles” is a better choice of words.

Take a few moments to read Deconstructing Creativity: The 4 Roles You Need to Play to be Fully Creative, where blogger Luicano Passuello takes a look at Roger von Oech’s theories.

A few days ago, in Surrounded by Inspiration, we offered some ideas to encourage managers to nurture the “Explorer” role in their team members. Deconstructing Creativity should help management and executives think in ways that ensure their businesses as a whole address all four personality traits.

Creativity and business success are not mutually exclusive.

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