Web 2.0 Defined
This Fast Company article asks, “…what happens when rivals become so numerous, when markets become so unpredictable, when technologies move so quickly, that no individual leader, no matter how inspired, can possibly think of everything?”
Then answers itself, “ …it becomes necessary to invent a new model of innovation… a world in which ‘nobody is as smart as everybody.’”
Translation:
No matter how brilliant a company’s leader is, he or she can’t be the sole source of ideas. In the age of the Internet, ideas are plentiful and cheap.
Again quoting, “the companies that are most likely to dominate their business are the ones most adept at harnessing the collective intelligence of everyone with whom they do business.”
Especially, I might add, their own employees.
You are standing over an “idea reserve”, not far below the soil. What are you doing to tap it?
