Creative Reaction

Just yesterday, I posted about the fallacy of trying to control the future by predicting it, and now I’ve come across this. Matt at Signal vs. Noise  summarizes a long book-launching interview, in three simple points:

1. Conventional approaches and planning don’t work when you’re trying to get into new spaces
2. Assumptions are what get most companies into trouble, and
3. It’s not failure that companies need to avoid, but rather “failing expensively”

If I could add a fourth point it would be this:

4. A company’s best ideas will fall through the cracks unless there is a way to capture and process them 

So harness the collective insights of your employees. Move ahead quickly and get new products or services in front of people. Plan in such a way that when things do not go exactly as planned, you can quickly recover and move in a better direction.

Small businesses, you can take these cutting-edge insights which some of the more innovative corporations are implementing, and use them to your advantage within days, not months!