Creative Reaction

Some interesting thoughts today from Seth Godin. He says, “There’s a huge gap between most how-to books (cookbooks, gardening, magic, etc.) and business books… The gap is motivation.”

“The stakes are a lot higher when it comes to business. Wreck a roast chicken and it’s $12 down the drain. Wreck a product launch and there goes your career…”

Rather than summarize, I’ll just link. It’s pithy and valuable.