Creative Reaction

I’ve been spending a lot of time thinking about the importance of companies’ cultures and came across this excellent Fortune Small Business article by entrepreneur Jay Goltz.

Goltz speaks from experience and doesn’t lay down hard and fast rules; he asks us to determine for ourselves what is important.

• “How far should we go to provide excellent service?”
• “How should employees treat one another?”
• “What kinds of errors are acceptable?”
• “How should we handle a conflict between the need to serve a customer and an employee’s needs?”

I love that he shows how much he values his own company’s culture and mission by placing it above his own ego. He sets quite an example! Check it out.