Creative Reaction

Braden Kelly of Blogging Innovation puts to rest the notion that innovation is “expensive” and is therefore something to be avoided in a tough economy.

“I can’t afford” is a cop-out; a Dead End. The question to ask is “how can I afford?”, which then causes you to prioritize and think creatively about your resources. So it’s great the see Kelly guide readers through exactly such a process, as he divides various innovation activities into categories in terms of resources needed, then proposes a mix of how and when each should be done in a strategic manner.