Creative Reaction

Yesterday we looked at Google’s Our Googley advice to students: Major in learning, where we got a good look at what Google looks for in its employees. Today we look at how Google attracts its talent and we need to look no further than Google’s Top 10 Reasons to Work at Google. (Go read it.)

How many of you have articulated your own company’s vision so well? How many of you are challenged to make your own departments or workplaces just as inspiring? How many of you want to work for Google now? What if they promise never to use the word “googley” again? Well, that’s what they want; they want people to desire to work there. And they get 100,000 job applications each month!

Of course, they are not simply looking for people who want to work there; they are looking for people who deserve to work there. And it’s getting harder and harder as they have doubled in size in each of the last three years.

Google is known for measuring and tweaking pretty much everything, and even its procedures for finding qualified employees are starting to implement statistics, formulas, and automation as detailed in this NYT article. (free subscription required.)

As I’ve said many times, Google’s efforts and money are proportional and make good business sense for Google; likewise, our company’s efforts must make business sense for us.

“Management guru Peter Drucker noted that companies attracting the best knowledge workers will ’secure the single biggest factor for competitive advantage’”.  Drucker’s quote appears on The Official Google Blog; clearly Google recognizes this fact. You don’t have to be Google to appreciate this fact for yourselves; all of us need a competitive advantage.