Creative Reaction

This post, dating back to 2003, is mentioned in a Hivelogic post that I mentioned early last month and I want to ensure that it does not go unnoticed. In Bionic Office, Blogger Joel Spolsky (Joel on Software) details his (successful) efforts in creating an office which optimizes productivity for software programmers and attracts top-notch talent. Very interesting reading, containing lots of practical and inspirational ideas, all of which can be applied to a creative business. Let’s hope that we all get to take part in designing an office at some point in our careers.