Just Pick Up the Phone!
An article in RainToday, primarily written for consultants, has an interesting article entitled, The Death of the Business Phone Call, which explains the many the pitfalls of e-mail.
In a few sentences, “If your goal is to communicate clearly and efficiently with prospects and clients, relying too heavily on email can easily lead your digital conversation into the weeds. Even if someone emails you first, often the best way to respond is by picking up the phone.”
So, before you click on “Reply”, think, “what is the best way to respond to this?”.
“Rarely does any dialogue end with the prospect’s question and my answer. The response to any query is usually followed by a clarifying question or two of my own, which can make email cumbersome. The most effective way to accomplish ongoing dialogue is via live conversation – the kind where lips move.”
