About
3 October 2006
Creative Reaction is a side project of Marc L. Grubb, owner/chief technologist of fusion IT in Boston, MA, which specializes in creating the optimal conditions for creativity for its clients.
The Blog endeavors to be a comprehensive repository of articles and thoughts on the business of creativity, with the intent of perpetuating a dialog and synthesizing ideas for the greater good of creative professionals.
The phrase “Creative Reaction” is derived from fusion IT’s “Glossary”, and is paraphrased here:
“A Creative Reaction is a moment of unlimited potential, where energy and creativity are released in high yields. The conditions necessary for this are a well-engineered infrastructure, simplified business procedures, and productivity skills which enable creatives to shut out distractions, make the most of available time, and be energized. When these conditions are met, the spark of creativity is all that is needed for a creative reaction to occur”