Creative Reaction

I’ve considered this blog incomplete without addressing Time Management. A time management primer is here on Businessweek online. It touches on the myth of multi-tasking, managing e-mail, good communication and the value of being organized, and while none of the material is ground-breaking, it’s a good place to start (or review).

I love this story! I’ve long held the opinion that the agency/client relationship should be a long-term commitment based on trust, not unlike a marriage. Staking your livelihood on how well you help a client be successful is bold, as well as allowing an agency to own a piece of your company, and rewarding its work based on performance. Story on Adweek. A number of other groundbreaking examples of agencies owning their ideas (aka IP, aka Intellectual Property) are detailed.