Creative Reaction

Lean Startups follows up with a Part II to a great post from last Summer, How a foosball table can kill your startup.

At issue is motivating employees, but not in a way that hurts morale or adversely affects work. I agree with everything Apollo says. Focus on teamwork, health, having a life outside of work, and developing relationships with clients.

Every company has its own culture and needs. Maybe a foosball table or an espresso machine makes sense for you. The important thing is to choose what is best for your team members as individuals – people with mental, physical, emotional, and spiritual needs –  and in ways that allow them to be engaged in their work.

Lifehacker.com’s Gina Trapani explains what multi-tasking really means and why it’s such a bad idea. If you still think multi-tasking is a virtue or a valued skill, check out this one-page article:

Work Smart: Stop Multitasking and Start Doing One Thing Really Well

Some of our recent posts have discussed the importance of  exposing yourself and your team members to new ideas and experiences. Today, we’ll discuss a hurdle to this, namely, perfectionism.

It is a well-known fact that perfectionism can keep us from finishing projects that we work on. It wasn’t until I read How to Suck at Anything, that I realized perfectionism can also inhibit us from trying and learning new things. When perfectionism is coupled with competitiveness, as is the case with me, it can result in even more missed creative opportunities.

So learn to be comfortable with not having mastered something and/or not being the best at it.

“Sucking is absolutely necessary. There’s no way around it. In order to get better at anything, at some point or another you’re going to have to suck. That’s just the way it is.”

Encourage your teams to suck.

Last May, in Walt Disney Had Three Heads, we looked at a post discussing success in both creativity and commerce. This week I came across another such exploration where the whole “heads” analogy breaks down and where “personality traits” or “roles” is a better choice of words.

Take a few moments to read Deconstructing Creativity: The 4 Roles You Need to Play to be Fully Creative, where blogger Luicano Passuello takes a look at Roger von Oech’s theories.

A few days ago, in Surrounded by Inspiration, we offered some ideas to encourage managers to nurture the “Explorer” role in their team members. Deconstructing Creativity should help management and executives think in ways that ensure their businesses as a whole address all four personality traits.

Creativity and business success are not mutually exclusive.

Don the Idea Guy offers 10 Idea Inspiring Lightning Rods, a list of ways to constantly expose your creative self to potentially inspirational ideas.

Though this list is aimed at individuals, it works on a number of levels, and even more powerfully, for creative companies. Many of the ideas can be incorporated into the work environment; others could be used as social activities. Your company could:

• share magazines and paperback books
• arrange lunch hour or after-work museum field trips
• hold book discussions
• have show & tell once a week allowing team members to inspire one another
• play word games as teams
• have a variety of music on hand
• attend lectures
• participate in Pecha-Kucha
• create a Wiki of inspirational ideas and web sites
• take classes together (or even offer them on-site!)

Please add your own ideas in the comments!

It’s such a simple thing, yet we often allow ourselves to get “too busy” to take care of fundamentals such as feeding our souls. Managers, do your part to inspire those around you!

I’m a somewhat passive fan of architecture, mostly through the pages of Wired magazine and my RSS feeds, and I almost didn’t watch this TED video of architect Joshua Prince-Ramus describing the design process of Dallas’ Wyly Theater. And that would have been a shame.

But I did watch the video and I would urge you to do the same, even if you don’t care much for theater or architecture. Watch it to learn from the collaboration process involved. Watch it to think about your approach to your clients. Watch it to shape an inspirational environment for the artists you manage.

After a long Holiday break, an office move, and a very unstructured schedule, I have completely lost traction in my blogging. For my first post of 2010, I’d like to direct everyone to this excellent post: Ten Essential Time Management Tips. In these back-to-basics reminders, I’ve found encouragement in what I’m doing correctly and practical advice to sort out the rest.

Whitney Johnson blogs at Harvard Business Publishing about the perceptions and prejudices toward women in the workplace, and gives us much to think about.

She cites a few academic studies which confirm her own experiences in which she stood for something she clearly deserved and wasn’t treated the same way as her male colleagues.

My experience and this study indicate there can be a social cost when women negotiate. A cost that is consistent with the findings of psychiatrist Anna Fels: when we are giving something to someone else, we are feminine; when we are asking for something from someone, we are not.

A similar lesson is also presented in the excellent book Brain Rules by researcher John Medina. Both women and men have what seems to be an innate tendency to think that women who ask for something are pushy, yet men who ask for the same exact thing are not perceived that way.

Simply being aware of such perceptions and being conscious of them in our own decision-making and communication can make a big difference in our workplaces.

John Cleese gave an excellent presentation at the Creativity Worldforum in Belgium and excerpts of it are embedded here.

Cleese’s background as a scientist has allowed him to observe his own creative process and present some ground rules for creativity.

It’s encouraging to find that he is in 100% agreement with that we’ve been presenting here at Creative Reaction for the past three years. He speaks of the dangers of interruptions. He also speaks of creating the proper environment for creativity; creating boundaries in space (separation from distractions) and boundaries in time (setting a start time and a time to finish). Without these conditions, creative reaction will be inhibited.

Most importantly, for managers of creatives Cleese offers two profound insights. The first is “to know how good you are at something requires the same skills as it does to be good at that thing.” And the converse is true as well. ”If you are absolutely hopeless at something, you lack the exactly the skills you need to know that you are absolutely hopeless at it.”

In other words, we are all blind to any lack of expertise we may have. There’s no point in bluffing. Those who truly excel can call  you out.

The second insight describes a pandemic issue in many advertising agencies.

“If the people in charge are very egotistical, then they want to take credit for everything that happens and they want to feel that they are in control of everything that happens and that means consciously or unconsciously they will discourage creativity in other people.” I’ve seen this first-hand. The impact this makes on creative output as well as morale is devastating. (In fact, it explains some of the career choices I’ve made.)

Humility, a willingness to learn, and giving others credit are not only valuable lifelong skills, they are also the basis for collaboration and learning together as a team. Without them, everyone is working against everyone else. Managers beware!

Be sure to watch John Cleese’s presentation.

David Rock’s Your Brain at Work blog explores the importance of dopamine levels in having a positive attitude and staying inspired. Managers and creatives can find a number of simple, practical suggestions, but since you probably do not want to spend your time wading through a bog of psychological wonkdom, I’ll do my best to make a pithy summary here.

Rock explains the tendency for moods to either spiral upward positively or downward negatively, and dopamine levels play a key role. Managers should pay attention to this for two reasons:

1. Higher dopamine levels correlate to positive, cheerful attitudes and
2. Higher dopamine levels are necessary for clear thinking.

According to Rock, dopamine is created in three ways;

1. Novelty – taking delight in new, often “small” things
2. Social Connections – at work and especially outside of work
3. Positive Expectations – being part of some bigger than oneself

Moods and attitudes are heavily influenced by those of others around us, so it is of utmost importance for managers to carefully guard their own attitudes and take time to be inspired. In addition, we should take a look at the above list, ensuring that our management skills and workplaces are conducive to positive, inspirational experiences.

At Fast Company, an excellent article with a somewhat misleading title discusses the futility of overworking, especially within a creative environment.

In order to use your time and energy effectively (not efficiently) your brain needs some “breathing room”. This means a healthy lifestyle (exercise, rest, healthy eating habits), healthy relationships, as well as time to brainstorm, and have fun at work. (Click on the effectiveness tag below for related articles.) Without these activities, you are all but eliminating opportunities to “see patterns, make connections, and read what (your clients) want”.

Still unconvinced? Ask yourself, “how often do I have a great idea at work or at my desk?” If you come up with your best ideas in the shower or at home in bed, then there’s something wrong with your workplace.

A pair of recent articles show how conglomerates are obsessed with piracy, and yet, ironically, are blind to their own roles in creating the impetus for it.

The first, from techdirt, where Comcast’s COO blames consumers for piracy and hopes to educate them “to respect subscription revenue”.

The second, a more detailed and analytic account from Ars Technica, is about Paramount seemingly blaming everybody on the Internet for piracy.

A big part of the issue is that conglomerates are so big and have so many business units, that they cannot innovate without hurting one of their own companies. And so they go crying to the government and ask for more regulation. It’s really kind of sad. They are limiting their own innovation and revenue streams, while alienating their audience.

Their audience is what drives business, and simply wants more control over what content it buys and how & when it buys it. It’s time for a shake-up.

Check out this awesome video of a passionate Small Business owner.

John Nese of Galco’s Soda Pop Stop sells more than 450 varieties and clearly loves what he does. He speaks about quality, consumer choice, the evils of corn syrup, and even what’s wrong with recycling. He cares about his customers. He cares about the companies he does business with; mostly independent businesses such as his. And he is clearly gifted with common sense. Case in point: instead of having a diet soda that tastes awful, drink half of an excellent soda (and you’ve cut the calories in half).

I seriously had moist eyes watching this; I found it that inspiring. I’m making my kids watch it tonight. And if I’m ever in LA, I’m going to visit his store.

It really bugs me when I see lists of how NOT to do things. Sure it’s an attention-getting device, but it is one with a completely negative undertone, requiring translation of all the negatives into positives. Besides, you can’t tell people to not do something negative. It doesn’t work. You can’t say to someone, “Whatever you do, don’t think about man-eating cows”; he is going to think about man-eating cows! Instruct people to do something positive, so they can do something positive!

So, I’m translating this otherwise excellent blog post into positives.

Ten Steps to Allow Creativity to Flourish:

1. Brainstorm constantly. Focus on one issue at a time for best results.
2. Praise new and unusual ideas. Even if they are incomplete or flawed, give them some breathing room.
3. Stress innovation, even with its inefficiencies. Innovation is supposed to be a little sloppy. (See below.)
4. Manage mistakes. Allow them to happen; in fact, encourage them. They are an inevitable part of pushing boundaries. Learn from them. Do not create rules to prevent them except in mission critical areas (or issues of public safety and medicine). Most importantly, teach mistake recovery.
5. Hold loosely onto plans. Better yet, build a prototype rapidly and cheaply, learn from its shortcomings. Reiterate, rinse & repeat.
6. Look to competitors, other industries, and academia for ideas. The buzzword for this is Open Innovation.
7. Find fresh brains! Recruit outsiders. People in an industry tend to think alike and to be blind in all the same ways.
8. Lead transparently. Share the business’ successes and problems. Work together to find solutions.
9. Stress health. Encourage breaks, adequate rest, exercise and socialization – both inside and outside of the workplace.
10. Train, train, train. Train people about your culture. Train them to lead. Train them to further your vision when you are gone.

I love this recent TED Video, which compares the leadership styles of various orchestra conductors, offering lessons for us all.

“After a decade-long conducting career in his native Israel, Itay Talgam has reinvented himself as a conductor of people in business.”  (from his Bio)

Talgam’s enthusiasm and passion are contagious. Set aside 20 minutes to watch this during your lunch break. It will be good for your soul.